Today, product presentation matters the most. However, considering seasons when packaging and labelling your products is a new phenomenon. This approach can undoubtedly make you stand out. So, try printing labels during the holiday season, summer sale, or Christmas in winter.
No doubt, you can get tremendous, ready-printed labels. However, the beauty of custom-printed labels is unmatched. It truly offers a personal touch to your offer. Hence, it reaches the hearts of your customers. Furthermore, they consistently look further for your quirky labelling and packaging practices. In short, you make a statement in the market and leave the competitors startled.
Why choose seasonal labels only?
If you didn’t know this already, seasons drive emotions. Moreover, many consumers love seasonal changes and enjoy various festivities. For instance, they look forward to Christmas, Halloween, Thanksgiving, and Valentine’s Day. Now, you can use seasons as an excuse for round labels printing. It makes your product worthy of a limited edition.
You can further use seasonal labels to change your store display. It will signify to people that the new season is here, calling for new purchases. What will be the results? You’ll instantly notice:
● Enhanced product and brand visibility
● Increase in product appeal
● Sense of impulse purchases
In short, you’ll notice your products on people walking down the street, travelling, or relaxing at home.
Contact a reliable labelling company for custom-printed labels.
A design that signifies changing seasons
Designing a seasonal label doesn’t mean printing a Christmas tree or a pumpkin. Instead, it is more about being mindful of your products and printing a custom label. Maybe your brand is about perfume or skincare. You can place a Santa Claus hat with your brand message. Some more examples are:
● In winter, you can use blue, red, or silver colours for a festive feel
● In summer, gravitate toward pastels and soft colours for a more refreshing look
● In Autumn, add some rustic or earthy hues to customise the product label
One example of a UK based perfume brand that uses seasonal labelling is Ffern. It once released a spring and winter perfume collection with themed labels and packaging. These products had botanical folklore artwork on their labels showcasing solstices and equinoxes. Moreover, the brand focused on adding creative imagery on its perfume labels to weave a story. Ffern is hands-down the best example of a British brand that adapted seasonal labelling strategy.
Explore this labelling company for exclusive label printing services.
Themed campaigns: an added benefit
Continuing the last point, seasonal labels work stunningly with themed campaigns. Now, what does that mean? It means you should pair your special labels with holiday marketing initiatives. For instance, you can customise a Valentine’s Day wine bottle label and promote it with a quirky tagline online.
If this piece has intrigued you to invest in custom round stickers and labels, contact AA Labels. It ensures you upload and receive personalised labels delivered for every season. You can contact it for label printing online and other packaging requirements.
To get more details, visit https://www.aalabels.com/
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